According to Bloomberg, the Chinese company ByteDance, which owns Tik Tok, can reach $ 75 billion as the world's largest startup. While Tik Tok is moving towards reaching the most valuable Start Up valuation very quickly, it is becoming increasingly popular and increasing the number of users constantly.
Twitter, Facebook and Instagram or the social media applications used stand at a different point where they cannot match Tic Tok, even if they are criticized. While Tic Tok only makes it possible to create funny but pointless videos, it's hard to find an idea, visuality, or quality content in return.
Tic Tok can be described as an application that provides funny video sharing whose content is not fully understood at the moment. This feature is open to fueling the question of “where is social media going”. The Internet has a modern business model that is liberal, empowers individuals and is based on a sharing economy. Social media is the area where this power and sharing-based functioning of the internet is used the most in our country. While current technologies or innovations do not appeal to society, social media is very popular. The reasons why social media is one of the most experienced and used applications are its ability to fuel the feeling of curiosity, its ease of use by people, the liking and the desire to collect followers.
Classical media was selective and caring in ancient times. Afterwards, he left the selectivity and insignificant place of the competition to the concept of drawing people and spending time on the screen. Being watched and being followed continuously is one of the most important concepts for the media today as it used to be, and the understanding that everything is permissible to be watched still continues. Social media, on the other hand, goes the way of classical media, but it does it too fast.
Social media platforms are platforms open to human interpretation and designed by people. Linkedin has remained almost similar since its inception, and people can generally post about the business world on this platform. This usage style stems from both the platform's specific feature of the platform and the usage habits and shares of the users. Tik Tok, on the other hand, promises to be funny and offers the user every means possible for this. By representing today's media culture that tries to keep the audience on screen, it is becoming increasingly popular and increasing its value continuously. But in terms of content and contributing to people, one cannot go beyond being funny.
Social media moves towards exactly the same point with the media we know with Tic Tok and similar applications. From now on, it becomes more difficult to predict where can be reached or how far can be reached with new social networks. Although the concept of media seems unlimited, there are regulators and controllers in the background. This is a regulation that should not and should not be preferred for the internet world. What should be, is that people should produce quality content while sharing and aim to contribute to people with their shares. In addition, it is very important for individuals to manage their time correctly for themselves and their personal development. The model of creating content based on likes and followers of individuals may be useful for media channels, but these should not be the criteria for individuals. The duty of individuals in the Internet age; It should be benefiting people and societies and contributing to developments with their quality content, where they can reveal their own talents. Benefit and value can be created in social media only in this way.