Instagram, Facebook and Twitter are now a new Chinese social media app, but Tik Tok is not like previously known social media apps.
The Chinese Bytedance company, which owns Tik Tok, could be valued at $ 75 billion as the world's largest Start-up, according to Bloomberg. Tik Tok is becoming popular and constantly increasing the number of users, as it moves towards achieving the most valuable Start up valuation very quickly.
Twitter, Facebook and Instagram, or the social media apps used, stand at a separate point where they can't coincide with Tic Tok, no matter how criticized. While Tic Tok makes it possible to create only funny but meaningless videos, it is very difficult to find an idea, visuals or quality content in return.
Tic Tok can currently be described as an application that provides funny video sharing, the content of which is not fully understood. This feature is very open to fueling the question of” where does social media go?" The internet has a modern business model that is libertarian, gives power to individuals and is based on a sharing economy. In our country, social media is the most used area of the internet based on this power and sharing. While current technologies or innovations are not very appealing to society, social media is very popular. As the reasons why social media is one of the most experienced and used applications, it can fuel a sense of curiosity, it is easy to use by people, it is caused by the likes and desire to collect followers that share.
Classical media was selective and caring in ancient times. After that, along with competition, selectivity and caring were replaced by the concept of attracting people to the screen and spending time on the screen. Being watched and constantly followed is one of the most important concepts for the media today, as before, the understanding of everything to be watched still continues. Social media, on the other hand, goes the way of the classic media we know, but it does it too quickly.
Social media platforms are open to human interpretation and designed by people. Linkedin has remained almost similar since it was founded, and people can often share business-related shares on this platform. This method of use is due both to the platform-specific feature of the platform and to the usage habits and shares of users. Tik Tok, on the other hand, promises to be funny and offers it to the user, where every path is exchanged for it. It is both becoming increasingly popular and constantly increasing its value by representing today's media culture that seeks to keep the audience on screen. But in terms of content and in the plane of contributing to a person, you can't go further than being funny.
Social media is moving towards the same point as the media we know with Tic Tok and similar applications. After that, it becomes more difficult to predict where to reach or how far you can go with new social networks. As limitless as the concept of media may seem, there are editors and controllers in the background. This is an arrangement that is not preferred and should not be for the internet world. It should be that people produce quality content when sharing and aim to contribute to people with the shares they make. In addition, it is very important for individuals to manage their time correctly for themselves and their personal development. A model of creating content based on the likes and followers of individuals may be useful for media channels, but these should not be criteria for individuals. In the age of the Internet, the task of individuals should be to benefit people and societies and contribute to developments along with their quality content, where they can reveal their own abilities. Only in this way can benefit and value be created on social media.